Building brands through strategic merchandising with results that grow your bottom line
Services
Brand Management
Brand positioning development, brand strategy refresh or refinement, implementing short and long term financial strategies, consumer target identification, competitive brand research, industry trend forecasting, defining white space opportunity, developing channel & distribution strategies for target markets
Product Management
Assortment planning, product life cycle, pricing analysis, product positioning, SKU rationalization, line regeneration, product development & packaging design, product costing, forecasting, sales performance problem-solving, open to buy and inventory management
Go-To-Market
Launch plans, integrated marketing planning, sell-in & sell-through channel needs, product photoshoot alignment, account line review preparation
Hitting these three pillars of merchandising will contribute to improvements in your gross margin and bottom line
